Osakaya “Niigata Specialty Sweet, Bandai Daiko”

Founded in 1858, Osakaya has been making sweets in Niigata for over 160 years. Its signature product, “Niigata Specialty Sweet, Bandai Daiko,” is a long-selling baked treat first released in 1969, made by filling ring-pattern soft cookie dough with cream. The name comes from Bandai Bridge, the symbol of Niigata City, and Bandai Daiko, a local performing art. It has long been loved as a classic Niigata souvenir. Total sales have reached Approx. 200 million pieces.

It has an excellent balance of textures, crisp on the outside and moist on the inside, while the not-too-sweet cream pairs perfectly with the dough. In addition to the year-round plain flavor, a seasonal version made with Niigata-grown Le Lectier pear also appears for a limited time. The package features illustrations inspired by the fireworks of the Niigata Festival and Bandai Daiko, making its distinctly Niigata design perfect for a souvenir.