Furano Hokkai Heso Matsuri
A quintessential summer event in Hokkaido, held annually on July 28th and 29th in Furano City, this festival celebrates Furano's location at the geographical center of Hokkaido, earning it the nickname "Heso of Hokkaido" (or the “navel” of Hokkaido in Japanese).
Each area of the festival has a different theme, like a bar zone, ramen section, and chef shows. It kind of feels like a big food event with lots of variety.

